What The Pinterest Redesign Means For Brands
Here’s how to take full advantage of the new features, including the analytics function. The prominence of Pinterest in social media after only three years proves just how user-friendly it has been...
View ArticleFour Totally Insane Marketing Campaigns That Actually Worked
Marketing takes on a lot of different meanings around the world. Here are a few wild campaigns that caught on globally and turned into advertising gold. Every marketer’s dream is to get the Internet...
View Article7 Shared Traits That Unite Women In Power
With more and more women looking to lean in, now is the time to examine the qualities that help female leaders get to the top. If we take a look at some of the most prominent female leaders, we can see...
View ArticleBuild A Movement, Not A Campaign, And You’ll Ignite Passion In Your...
Know your influencers from your advocates. And engage them. Here’s why–and how. There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing...
View ArticleWhat Every Company Needs To Know About Instagram Video
Vine’s six-second clips are great for spit-takes–but Instagram video could actually be a game changer for brands. If they know how to use it right. Hot on the heels of Twitter-owned video app Vine’s...
View ArticleQuality Not Quantity: How Advocates Blow Traditional Advertising Out Of The...
Advertising is fragmented. Strategies change over time. But with advocates, brands gain trusted representatives–and potential influencers–of their brand. Brand advocates are the new window display in...
View ArticleUnlock Your Creative Genius: 4 Steps To Being Provocative With A Purpose
It’s time to abandon your fear of provocation. You can take risks, be bold, and be creative without sinking the ship–or your career. In fact, it’s what employers value most. “Why?” is the question I...
View ArticleThe Simple Secret That Can Transform Your Marketing Strategy
One in four mobile applications are never used again after being downloaded, and 26% of applications are not used more than once. That’s why helping–you heard that right–your customers instead of...
View ArticleThe Ultimate Guide To Pinterest For Every Brand
Don’t know your second-degree followers from your short-term followers? You should. According to one recent study, the site drives more referral traffic than Google+, YouTube, and LinkedIn combined....
View ArticleThe Ultimate Guide To Pinterest For Every Brand: Engage And Flourish
In part two of our Pinterest-unlocking series, it’s time to go deeper: engagement and cultivating a vibrant community of followers. On the surface, Pinterest metrics seem simple, but underneath they...
View Article6 Of The Best, Boldest Uses Of Vine In Marketing
Brands are getting busy with six-second clips. Plus: the Do’s and Don’ts of Vining. It feels like six seconds ago that Vine was launched (actually, it was January), and yet brands have made it their...
View ArticleHow To Make It By Not Faking It With The Power Of Brand Advocates
Does your brand have trust issues? The drawbacks of trying to deceive your audience far outweigh the short-term gains. What is it about word of mouth that gets marketers excited? Your friend might not...
View Article3 New Ways To Craft Compelling Stories With Social Media
Three social media giants have released new features that will change the way you interact with your audience. Visual storytelling is a hot marketing trend right now, and social media platforms are...
View ArticleUtilitarianism Marketing–Being Useful While Getting Your Message Across
There aren’t a lot of brands that agree to spend their resources on providing utility without forcing their sales message. But there are some that execute it with grace and strike a good balance...
View ArticleThe Tricky Balance Of Using Humor To Boost Your Brand (And 5 Companies Who...
It’s not always easy to make someone laugh, but the brands that master it capture their customers’ attention and get them talking. Humor is one of the best ways to get people’s attention and to get...
View ArticleReal-Time Marketing: What We Learned From The Oscars And Beyond
Is Real Time Marketing effective or an old gimmick? These successful RTM campaigns can teach us what consumers are really looking for from brands. If you’ve been paying attention to today’s prominent...
View ArticleHeart Marketing: 4 Companies That Include Customers In Their Advertising
Advertising from the heart, these companies used emotion and real-world connections to engage their audiences on a personal level. As media campaigns become increasingly 360 degree–with Facebook pages,...
View ArticleWhy Marketers Love Instagram And Pinterest
A new report finds marketers are increasingly turning towards visual platforms and content in place of more traditional social media platforms like Facebook and Twitter. Here’s why. The future of...
View ArticleThe Best And Worst Of Real-Time Marketing: 4 Lessons For Marketers
There’s a fine line between a real-time marketing strategy that hits the right tone and one that falls flat. Learn from these mistakes–and successes–to make social media work for your brand. Real-time...
View Article7 Reasons Your Business Should Care About The Brazilian Market
Brazil will return to the world stage as host of the 2016 Olympics. Businesses should pay attention to its young, social media savvy users. If you’ve got your sights set on expanding your global...
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